I spent years running performance marketing for some big accounts, and training the teams behind them. Now I’m all in on AI, and I’ve made it my job to make it super simple for you.

I started out as a writer back in 2013, then moved through nearly every corner of marketing, from social and SEO to funnels and performance, running ads for some big accounts. Somewhere in there I became a trainer too, teaching teams the tools behind it all, and that turned out to be my favourite part, because watching something finally click for someone never gets old.

I started back in 2022 with Jarvis.ai, now known as Jasper, using it to grow and monetise an SEO blog long before most people took it seriously. These days I’m testing tools daily, building my own agents for my own projects and businesses, and working out what’s actually worth your time.

So I put everything I’ve learned here for you. I kept meeting people who were curious about AI but quietly overwhelmed by it, so I do the overwhelming part, keep what works, and hand it over simply enough to try today.